METH IN IDAHO
The Idaho Meth Project is a large-scale, statewide prevention program aimed at reducing and preventing teen Meth use through public service messaging, education and community outreach initiatives. The goal of the Project is to ensure that Idaho's youth are aware of the dangers of methamphetamine use by emphasizing our NOT EVEN ONCE messaging. By reaching teens before they ever try the drug, we can significantly impact Meth's destructive effects on our state.
Law enforcement officials, drug counselors, and state legislators agree - there has never been a drug as powerful, addictive, and quick to destroy lives and communities as methamphetamine. Meth is the top drug of choice and the top drug problem in Idaho. Idaho teens don't believe most of the more common effects of using meth. But some effects are more believable than others:
- 34% of Idaho teens believe meth helps you lose weight
- 28% of Idaho teens believe meth makes you feel euphoric or very happy
- 28% of Idaho teens believe meth gives you energy
- 22% of Idaho teens believe meth helps you deal with boredom
- 14% of Idaho teens believe meth helps you escape your problems
WHAT IS THE IDAHO METH PROJECT?
The Idaho Meth Project is a large-scale prevention program aimed at reducing Meth use through public service messaging, education, and community outreach. Founded by the Thomas and Stacey Siebel Foundation, the Idaho Meth Project is a private-sector response to a critical public health issue. The Meth Project has been cited by the White House as one of the most effective prevention programs and a model for the nation.
Central to the integrated, research-based campaign is MethProject.org, a definitive source for information about Meth for teens. MethProject.org is supported by hard-hitting television, radio, print, online, mobile, and social media campaigns that communicate the risks of Meth use.
The Meth Project has been credited with significant declines in Meth use, and was named the 3rd most effective philanthropy in the world by Barron's. Since the Project's launch, teen meth use has declined 56% in Idaho1, 65% in Arizona2, and 63% in Montana3. Currently, six state affiliates in Colorado, Georgia, Hawaii, Idaho, Montana, and Wyoming implement the Meth Project prevention programs.
On January 7, 2008, Governor C.L. "Butch" and First Lady Lori Otter announced the official launch of the Idaho Meth Project. Recognizing the pervasive problem of Meth in Idaho, the Governor and First Lady adopted a proactive approach to ensure that Idaho youth truly understand the dangers of this horrific drug. We need your continued support to ensure this campaign sustains itself over time so we can educate our citizens about the dangers of Meth - Take Action Now!
This significant decrease clearly demonstrates that Idaho's integrated approach to addressing the state's methamphetamine problem is having an impact. As a result of the efforts of law enforcement, drug courts, treatment and prevention efforts like the Idaho Meth Project, we are seeing a reduction in Meth use among Idaho's youth.
Every day, people are faced with the decision to try Meth. Many perceive benefits in using the drug, but little to no risk. This is the root of the problem. The goal of the Idaho Meth Project is to arm teens and young adults across the state with the facts about methamphetamine so that they can make well-informed decisions when presented with the opportunity to try it.
The Idaho Meth Project conducts extensive statewide surveys and focus group research to more thoroughly understand Idahoans' attitudes and behaviors related to methamphetamine. This research provides the foundation for our messaging programs.
2 Arizona Criminal Justice Commission. Arizona Youth Survey. 2012.
3 Montana Office of Public Instruction. 2011 Montana Youth Risk Behavior Survey. 2012.