ABOUT US


Every day, people are faced with the decision to try Meth. Many perceive benefits in using the drug, but little to no risk. This is the root of the problem. The goal of the Idaho Meth Project is to arm teens and young adults across the state with the facts about Meth so that they can make well-informed decisions when presented with the opportunity to try it.

METH IN IDAHO

The Idaho Meth Project is a large-scale, statewide prevention program aimed at reducing and preventing teen Meth use through public service messaging, education and community outreach initiatives. The goal of the Project is to ensure that Idaho's youth are aware of the dangers of methamphetamine use by emphasizing our NOT EVEN ONCE messaging. By reaching teens before they ever try the drug, we can significantly impact Meth's destructive effects on our state.

Law enforcement officials, drug counselors, and state legislators agree - there has never been a drug as powerful, addictive, and quick to destroy lives and communities as methamphetamine. Meth is the top drug of choice and the top drug problem in Idaho. Idaho teens don't believe most of the more common effects of using meth. But some effects are more believable than others:

  • 34% of Idaho teens believe meth helps you lose weight
  • 28% of Idaho teens believe meth makes you feel euphoric or very happy
  • 28% of Idaho teens believe meth gives you energy
  • 22% of Idaho teens believe meth helps you deal with boredom
  • 14% of Idaho teens believe meth helps you escape your problems

WHAT IS THE IDAHO METH PROJECT?

The Idaho Meth Project is a large-scale prevention program aimed at reducing Meth use through public service messaging, education, and community outreach. Founded by the Thomas and Stacey Siebel Foundation, the Idaho Meth Project is a private-sector response to a critical public health issue. The Meth Project has been cited by the White House as one of the most effective prevention programs and a model for the nation.

Central to the integrated, research-based campaign is MethProject.org, a definitive source for information about Meth for teens. MethProject.org is supported by hard-hitting television, radio, print, online, mobile, and social media campaigns that communicate the risks of Meth use.

The Meth Project has been credited with significant declines in Meth use, and was named the 3rd most effective philanthropy in the world by Barron's. Since the Project's launch, teen meth use has declined 56% in Idaho1, 65% in Arizona2, and 63% in Montana3. Currently, six state affiliates in Colorado, Georgia, Hawaii, Idaho, Montana, and Wyoming implement the Meth Project prevention programs.

On January 7, 2008, Governor C.L. "Butch" and First Lady Lori Otter announced the official launch of the Idaho Meth Project. Recognizing the pervasive problem of Meth in Idaho, the Governor and First Lady adopted a proactive approach to ensure that Idaho youth truly understand the dangers of this horrific drug. We need your continued support to ensure this campaign sustains itself over time so we can educate our citizens about the dangers of Meth - Take Action Now!

This significant decrease clearly demonstrates that Idaho's integrated approach to addressing the state's methamphetamine problem is having an impact. As a result of the efforts of law enforcement, drug courts, treatment and prevention efforts like the Idaho Meth Project, we are seeing a reduction in Meth use among Idaho's youth.


APPROACH

Every day, people are faced with the decision to try Meth. Many perceive benefits in using the drug, but little to no risk. This is the root of the problem. The goal of the Idaho Meth Project is to arm teens and young adults across the state with the facts about methamphetamine so that they can make well-informed decisions when presented with the opportunity to try it.

The Idaho Meth Project conducts extensive statewide surveys and focus group research to more thoroughly understand Idahoans' attitudes and behaviors related to methamphetamine. This research provides the foundation for our messaging programs.


1 Centers for Disease Control. Youth Risk Behavior Survey. 2013.
2 Arizona Criminal Justice Commission. Arizona Youth Survey. 2012.
3 Montana Office of Public Instruction. 2011 Montana Youth Risk Behavior Survey. 2012.

IMPACT

Idaho Results since January 2008:

Since the launch of the Idaho Meth Project in 2008 the state has seen significant changes in teens' attitudes toward Meth.

  • Teen Meth use in Idaho dropped 56% between 2007 and 2014, the largest decline in the nation.
  • 86% of teens now believe there is "great risk" in taking Meth just once or twice
  • Idaho teens don't believe most of the common effects of using meth. But some effects are more believable than others:
    • 34% of Idaho teens believe meth helps you lose weight.
    • 28% of Idaho teens believe meth makes you feel euphoric or very happy.
    • 28% of Idaho teens believe meth gives you energy
    • 22% of Idaho teens believe meth helps you deal with boredom
    • 14% of Idaho teens believe meth helps you escape your problem
  • 92% of teens agree the ads gave them the impression that Meth is dangerous to try just once
  • 94% of teens report that the Idaho Meth Project ads made them less likely to try or use Meth
  • 92% said that if their brother, sister, or a friend were thinking about trying meth they would want them to see or hear one of the Idaho Meth Project's ads.

IDAHO METH PROJECT 2015 ANNUAL REPORT

The Idaho Meth Project Makes Waves in 2015.

IDAHO METH PROJECT FACT SHEET

Key facts related to the Idaho Meth Project and its program's impacts.

Leadership

Darrell Calton - Board Chair
Darrell Calton is a thirty-two-year veteran of the radio broadcast industry and serves as Market General Manager for Boise's Impact Radio Group. Having worked in various size radio markets in Utah and Nevada, Calton was transferred to Boise, Idaho from Reno, Nevada in March of 2007 to work for Citadel Broadcasting of Boise.

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Debbie Field - Board treasurer
Director Field is the former Administrator of the Idaho Office of Drug Policy. In this capacity, Administrator Field coordinated all drug and substance abuse programs within the State of Idaho. Field resides in Meridian, ID.

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James Adamson
Mr. Adamson is one of the founders of multiple healthcare companies. He has an operating, finance, and venture capital background. Mr. Adamson has been a successful investor in more than 40 healthcare ventures.

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First Lady Lori Otter, Executive Director
Lori Otter, First Lady of the state of Idaho, is a former teacher and elementary school principal. In January 2008, First Lady Otter and her husband, Idaho Governor C.L. "Butch" Otter, launched the Idaho Meth Project. First Lady Otter resides in Star, ID.

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Cyn Reneau, Director of Education and Development
Cyn began her efforts with the Idaho Meth Project as the Treasure Valley's Volunteer Chair in 2008. She has been a staff member since January 2011. Cyn is passionate about educating Idaho's teens and sharing the NOT EVEN ONCE message with teens. When she's not 'on the road' visiting schools, Cyn calls Boise her home. She is the mother of two daughters, Whitney and Karuna.

Partners

Coeur d'Alene Tribe

Mountain View Hospital

Wal-Mart

Union Pacific Foundation

Monsanto

CH2M-WG

Idaho Community Foundation

Idaho National Laboratory

Cooper Norman

Ball Ventures

Wild 101.1

Think Through Math

Office of Drug Policy

The Medicine Abuse Project

Zions Bank

Mountain View Charity

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IDAHO METH PROJECT

Thank your for your interest in the Idaho Meth Project. For more information on how you can become involved in our work against Meth, visit the Get Involved page or contact us directly.

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